Please Sign The Online Petition: www.change.org/p/demand-bitchin-sauce-to-change-its-name-for-a-more-family-friendly-alternative
#BitchinSauce #BanBitchinSauce #BitchinSaucePetition
I am a regular shopper at my local Walmart in northern Georgia. One Sunday, after attending church, I was taken aback when I came across containers of Bitchin’ Sauce in the dairy coolers. This product name struck me as offensive and inappropriate for a family-friendly environment like a grocery store.
Official Website of Bitchin’ Sauce: bitchinsauce.com
In today’s society, where we are constantly striving to promote respect and decency, it is disheartening to see such vulgarity displayed openly on our grocery store shelves. The name of this product not only goes against these values but also exposes our children to language that many deem unsuitable.
This company has the freedom to choose any name they wish for their products; however, they should also consider the potential impact on their consumers. A study by Cone Communications found that 87% of consumers will purchase a product because a company advocated for an issue they cared about (Cone Communications CSR Study, 2017). In this case, advocating for decency and respect should be considered important issues.
We call upon Bitchin’ Sauce to change its brand name into something less offensive and more family-friendly. By doing so, they would show consideration towards their customers’ values and contribute positively towards promoting respectful language in society.
Please sign this petition if you agree that Bitchin’ Sauce should change its brand name into something more suitable for all audiences.
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