If you enjoy cola in your coffee, the 2020 release of what is Pepsi Café.
Make your own soda:
So, what is Pepsi Café?
Pepsi Café blends cola with coffee in a remake of an idea they came out with 20+ years ago when in 1997, Pepsi Kuna was a failure. People weren’t ready for coffee and cola then, and I don’t think consumers will be accepting of it now. The new iteration of this cola & coffee combo is set to hit store shelves in April 2020. There will be two flavors of Pepsi Café available: Pepsi Café Original and Pepsi Café Vanilla. The recipe for success is to find a balance of two flavors Pepsi Co hopes compliments each other. Arabica coffee is used in these 12 oz. slim cans of this supercharged. Ounce-for-Ounce, Pepsi Café will have twice as much caffeine as the equivalent serving of their cola. Pepsi believes the road to success with the release of this craft cola (or is it a craft coffee) will be found by targeting people who like to pep up with a dose of caffeine mixed in indulgent refreshment.
I would imagine Pepsi Café will have a huge rollout and I will see it in stores in my area. When that happens, I will make my Pepsi Café review. So far, my prediction will be this Pepsi variation will experience an initial spike in sales which will quickly tail-off. There are simply too many similar products already on the market and I don’t believe Pepsi drinkers are so loyal to the brand they would make this gimmicky coffee-cola a staple in their daily caffeine infusion.
As far back as 1989, Pepsi was trying to grab a piece of the morning coffee crowd. Pepsi A.M. a flavor of Pepsi cola that was test-marketed in certain regions of the United States during that time. Pepsi declared the test marketing of Pepsi A.M. a failure, thus discontinuing the flavor in 1990. Unlike Pepsi Cafe, there was a Diet Pepsi A.M. available as well.
A more similar attempt at merging coffee and cola was sold in 1996 when Pepsi came out with Pepsi Kona. Pepsi acknowledges the failure of that product by masking the poor sales by saying they were simply ahead of their time. Pepsi Kona was coffee-flavored Pepsi which is essentially cola with a new flavor added to it and is not actual brewed coffee with a hint of Pepsi cola. Pepsi Cappuccino was available in the mid-2000s and was sold in Russia, Romania and other countries in Europe. Similar to Pepsi Kona, it was a coffee-flavored cola and not actual coffee. Pepsi Café Chino was announced to be a coffee and cola combo to be released in 2006 in India. I believe Pepsi CafeChino was an identical product sold in India. Currently, there is a similar offering from Pepsi called Pepsi Cafechino (Also known as Café Chino and Max Cino) which is available outside of the United States.
Coca-Cola has been in on this idea of marrying cola and coffee as well. Back in 2006, there was a coffee-flavored coke called “Coca-Cola Blak.” Today, Coca-Cola has been testing Coca-Cola Coffee Plus in markets outside of the US and now plan on releasing this cola infused coffee in North America. Photos can be found on the internet showing cans with labeling saying “coca cola plus cafe espresso.”
Pepsi Café Original is a cool and refreshing cup of “regular” coffee with the sweet caramel undertone of Pepsi. Pepsi Café Vanilla is going to be sweeter than Pepsi CaféOriginal as creamier as well. There is no word of a Diet Pepsi Café.
You can view the official press release here:
www.pepsico.com/news/press-release/pepsi-will-help-americans-tackle-that-afternoon-slump-with-new-pepsi-caf12122019
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