The enigma known as 7Up was invented in October 1929 by Charles Leiper Grigg. I did this review way back in 2006. 10 years later, 7UP is approaching 1 century in age. While the unCola gets beaten in sales by Sprite, it never seems to sell out like Sprite does with all those “hip” marketing campaigns which seem to target a particular demographic known for their darker skin and affinity for playing basketball.
Many attribute the decline in sales for 7UP to be due to a liack of identity and the times they’ve changed the recipe, in particular switching sweeteners used in their diet variety. Personally, I think both recipes taste good. If I had my choice though, I’d actually go with the aspartame blend.
I stay true to Diet 7Up. What about you?